As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.


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As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.


View Live site



As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.


View Live site



Selected works featured above. Go to work to see full projects.

Selected works featured above. Go to work to see full projects.

Selected works featured above. Go to work to see full projects.