As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.
As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.
As part of a broader engagement with Purelight, PLP.STORE was developed as both a storefront and a digital brand canvas. Company merch played an important role in reinforcing internal culture and employee engagement. In addition to apparel design, the goal was to create a central hub for brand expression and company culture through a dedicated online store.


Selected works featured above. ↗ Go to work to see full projects.
Selected works featured above. ↗ Go to work to see full projects.

















