From Now Hiring to Come Knock With Us: Repositioning a fading recruiting style into a brand inviting all to join not just a company but a culture that celebrates hard work.

This project was a joint effort between the Purelight Sales team, marketing, and creative. Our small brand creative team led the group on all things design and owned the process from start to delivery.

My primary responsibility was for all design evaluation and feedback throughout the process. Our internal teams worked to get executive approval and begin initial implementation. I created the initial identity system and created foundational guidelines that were handed over to our creative team to expand on needed design assets. I also designed and developed the recruiting site that featured a showcase videos and information giving candidates a better idea of Purelight's sales culture and benefits. 

Role: Design Lead & Web Designer: View Live site ↗

Creative Director: Damon Price